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It costs less for the same, or better, quality produce.
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The other issue with Loblaw’s stores is the lower turnaround rate of their stock. Product could be standing at a Loblaw’s for days, while at No Frills it could be sold within minutes of replenishment. I’ve bought many items from No Frills that were still pending allocation to a shelf, gondola, etc. (i.e. they were still on a cart, dock, etc.), and shoppers procuring directly from skids has gone from a Costco invention to a general convention.