Canada’s inflation rate and what it means for your investments
Canada’s Consumer Price Index fell below target in September. How should that influence your choice of stocks, bonds and other investments?
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Canada’s Consumer Price Index fell below target in September. How should that influence your choice of stocks, bonds and other investments?
Canada’s annual rate of inflation, as measured by the Consumer Price Index (CPI), fell to 1.6% in September, down from 2.0% in August. It’s the first time since February 2021 that Canada’s inflation rate fell below the Bank of Canada’s (BoC) target of 2%. A drop in the price of gasoline, down nearly 10.7% year-over-year, was the main contributor to the deceleration in the overall CPI. (Deceleration refers to a reduction in the speed at which the CPI is increasing.)
Although the rate at which prices are increasing has slowed in recent months, the cost of many day-to-day basics remains elevated. Over a three year period, rent is up 21.0% and food purchased from stores is up 20.7%, contributing to an overall jump in the CPI of 12.7%.
The latest data paves the way for a fourth consecutive BoC cut to the benchmark interest rate on Oct. 23. Since June 2024, the central bank has lowered the benchmark rate by 75 basis points, from 5% to 4.25%.
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Inflation is the rising cost of goods and services, which leads to a decrease in the purchasing power of money.
Say you have $10. Last year, a can of tomato sauce cost $5, so you could afford two cans. But the cost per can has risen to $6.50, which means now you can only afford one. Over time, you’ll be able to purchase fewer and fewer things with the same $10 of income. When your income growth does not rise in sync with inflation, your purchasing power erodes and your standard of living decreases.
Some people think we should aim for 0% inflation. However, most economists, the BoC and other central banks see some inflation as desirable and reflective of a healthy economy. The BoC manipulates the Canadian money supply, as well as interest rates, to maintain a target rate of 2% inflation—the midpoint of its inflation-control target range of 1% to 3%.
Inflation lower than 2% suggests there is an excess of supply, which means the economy is struggling; this leads to less production and fewer jobs.
Inflation higher than 2% signals that the economy is growing too quickly. Typically, this means Canadians are earning too much income—between their jobs, government benefits and other sources—and snapping up goods so fast that there are supply shortages, and therefore rising prices.
One of the reasons inflation increased so much in Canada in 2023 is that the federal government and the BoC worked together during the pandemic to increase the amount of money in circulation. The federal government spent north of $500 billion on pandemic-related benefits in 2020 and 2021, largely financed with bonds the BoC purchased. Canadians’ savings rate skyrocketed, and the median after-tax income increased 7% from 2019 to 2020, largely thanks to these programs.
Worried about deflation because of how many Canadians were losing their jobs due to lockdowns, the BoC decreased the key interest rate to a historic low of 0.25% to encourage investing and spending. At the same time, global events, such as the war in Ukraine and China’s COVID-zero policies, created supply shortages for commodities like grain and oil and reduced global production.
Excess money in the economy plus fewer goods equals rising prices.
Between March 2022 and July 2023, the BoC raised its key lending rate from 0.25% to 5%, with the goal of slowing price growth and reaching its 2% inflation target. With the rate of inflation slowing through much of 2024, the BoC began cutting rates in June 2024. Many economists expect more rate cuts before the end of 2024 and into 2025.
Inflation erodes the profit you make on an investment.
Let’s say you purchase a stock that rises 5% in one year. Your “nominal” rate of return before factoring in any fees, taxes or inflation is 5%. But if inflation rises 2% that same year, your “real” rate of return is only 3%. It’s important to calculate your investment profit using a real rate of return so you can properly evaluate where to put your money.
As a rule, it’s difficult to make a profit with any investment during times of high inflation—your purchasing power decreases faster than most investments can grow. But some investments are more resilient against inflation than others.
Inflation can negatively affect the stock market, because rising costs and interest rates usually affect companies’ bottom lines. Investors are also psychologically hesitant to put money in the markets if they feel it’s too risky, which further contributes to market drops. But this scenario can also provide an opportunity to buy high-quality, large-cap companies at a slight discount.
When inflation rises, bond prices fall, and vice versa. That’s why long-term bonds can be a tricky bet. A short-term bond, however, such as a one-year bond, can be a good place to park money during high inflation, until it’s clearer where inflation and interest rates are going.
Guaranteed investment certificates (GICs) may appear to be a good deal during times of high inflation and high interest rates. As of mid-October 2024, you can still find GICs with rates of around 4%, higher than the 1% or so offered a few years ago. That’s good when inflation is sitting at around 2%. But when inflation is running higher—for example, the 5% to 8% we saw in 2022—you could have a negative real rate of return. Nevertheless, GICs are a reasonable alternative for low-risk investors who would otherwise leave their money in cash.
MoneySense is an award-winning magazine, helping Canadians navigate money matters since 1999. Our editorial team of trained journalists works closely with leading personal finance experts in Canada. To help you find the best financial products, we compare the offerings from over 12 major institutions, including banks, credit unions and card issuers. Learn more about our advertising and trusted partners.
Exchange-traded funds (ETFs) are a basket of assets, usually stocks, bonds or a combination of the two. Canadian investors can choose from a wide range of ETFs, with varying levels of performance and risk. Broad-based market ETFs tend to be a conservative and easy choice for investors during all market cycles, if they are willing to hold for the long term.
The BoC was determined to bring inflation back down to 2%, and the September CPI is the first time since early 2021 that inflation has fell below the central bank’s target. Some economists say the CPI could increase in the months ahead, and the BoC expects the inflation rate won’t sustainability remain at about 2% until late in 2025.
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Inflation higher than 2% means the economy is growing too quickly? What?!
It means prices are rising faster than the economy is growing. This is such a blatant inversion of what should be basic economic understanding. Inflation erodes your purchasing power.
Canadian population growth is 6% by importing immigrants indicates that native canadians can not afford to have children due to lack of earnings by couples to meet standard of living in AI world.
Great article.
Hi Danielle and Justin , congrats , you are in an interesting and tough time for journalists . as you are aware students of journalists are way down as it is now recognized in this minute by minute changeing world journalists can no longer perform as their education indicate . At optimum a journalist would gather the news , go home have a latte or glen levit mull over the content , get some sleep and go over it again. this process is no longer the case , instant response is a must .
During and before the 2008 recession i was a subscriber of Money Sense and followed writers/ journalist’s view of the “Greatest Recession since the Great Depression of 1929 ” and after two years or so of disceting it there no culptrict was poined out just a little of each . I assum the writers got paid and in the end on one/group took responsibility . As I indicated previously the down fall of journalism . Around 2011 I cancelled my Money Sense subscription .