“Spend money on one or two nice things per season rather than buying 10 or 20 things you’re only going to wear a couple of times, realistically,” Barber says. “I track what I purchase on a spreadsheet. I don’t buy impulsively. If I really want something, I sleep on it. And I don’t subscribe to loads of [retailer emails] that tempt to buy things.” Actually, you could even create an email account that is only for these types of emails, so you check it only when you need something.
Barber’s top tips for distinguishing quality: Always look at the clothing tag and avoid synthetic fibres (like nylon or polyester), a common material in fast-fashion. For example, “If a sweater isn’t wool or cotton, I usually won’t buy it,” she says. If it’s made of a blended material, make sure it’s no more than 30% of it is synthetic, “It’ll never look the same again after you launder it.”
2. Shop locally, support small businesses
Not only does this habit help boost your local economy, but it also reduces the environmental impact of transportation and production. When you shop locally, you’re supporting businesses likely to have higher ethical standards and sustainable practices. “This is important because local businesses make your area nicer, create jobs, and strengthen your community,” says Barber.
3. Shop secondhand
Secondhand shopping can be a fun and rewarding experience. Explore thrift stores, consignment shops, and online marketplaces for unique and affordable finds—you’ll be surprised at what gems you can find, and often, many items are new.
“I buy 70% of my wardrobe secondhand, with many pieces being under $50, which means that when I want a big-ticket item, I don’t wince as much. I can spend a couple hundred on one or two items a year because I never spend more than $30 on a pair of jeans, which I only buy second-hand. It’s better for the planet and your wallet and you end up with much better stuff,” Barber says.
4. Detox your digital feed
Limit your social media scrolling to excessive advertising and consumer culture by curating the accounts you follow. Unfollow those accounts on social that constantly promote the latest trends and massive product hauls. Focus on content that inspires you and aligns with your new spending values, like underconsumption core and conscious spending.
5. Become an informed consumer
Take the time to research the environmental and social impacts of the products you buy. Look for brands prioritizing sustainability, ethical labour practices and fair trade. By making informed choices, you can vote with your dollars and support companies that are making a positive difference.
6. Gamify conscious spending
Another TikTok trend for forming better spending habits is gamification. It is the concept of applying a game-like approach to non-game contexts like better habits and personal finance. It involves adding elements of fun, competition, and rewards to make better habits, like spending less and saving money.
