Why I’m optimistic about the markets in 2025–tariffs or no
This advisor isn’t losing any sleep over the markets. In fact, looking back at 2024 and forward into 2025, there are some bright spots.
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This advisor isn’t losing any sleep over the markets. In fact, looking back at 2024 and forward into 2025, there are some bright spots.
Will he or won’t he? Ever since former president and president-elect Donald J. Trump threatened to impose 25% tariffs on all goods entering the U.S. from Canada and Mexico and 10% tariffs on China, that’s been the question on everyone’s mind. Is this a negotiating tactic? I think so. But even if he does follow through, no one knows what’s going to happen, likely not even Trump, which is why I’m not losing any sleep over it and remain positive about the outlook for the markets in 2025.
I am not ignoring all this. But I am doing what I always do: staying disciplined, doing my research, focusing on finding value, all while knowing there will be market swings and a need to adapt the portfolio, as needed. It’s not sexy, but it works. It’s a foundation to build a strong portfolio able to withstand market challenges.
Let’s take a quick look back at 2024 and see how it’s positioned Canadian investors for 2025.
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In many ways, 2024 was very similar to 2023. Technology stocks, fuelled by the artificial intelligence (AI) bandwagon, led the markets. Big cap tech (i.e., the Magnificent 7: Apple, Alphabet, Amazon, Meta, Microsoft, Nvidia and Tesla) were the market leaders.
However, things changed in September, when the U.S. Federal Reserve lowered interest rates by 50 basis points—its first rate cut in four years. That set the stage for more sectors to take part in the market rally. Lower interest rates and strong economic data created an environment where investors could, and did, do well.
Thanks to a smooth U.S. presidential election—and by that I mean the results arrived quickly, were clear and were uncontested—the market soared even higher. With one month left in 2024, the U.S. economy is doing extremely well.
From a market perspective, we are leaving 2024 as we entered it—on a high.
Historically, November, December and January are the best months of the year to invest. There’s an old saying in investing: “As goes January, so goes the year.”
And, I think the adage will hold true for 2025. I’m not expecting another year of 20%-plus gains in 2025, but I see more traditional returns of about 10%.
I’m tempering my expectations because market valuations are high. Stocks are simply too expensive. This to me is a warning sign.
I’m trying to prepare my investors for more normalized returns. If you’re expecting to make 25% and you make 10%, you’re going to be upset. If you expect to make 10% and you make 10%, you’ll be happy.
Big pharma and biotech have taken a hit since Trump named vaccine skeptic Robert F. Kennedy Jr. to lead the U.S. Department of Health and Human Services. Amgen, Regeneron, Pfizer, Eli Lilly all look to be cheaper now. The pullback is great for investors in Canada. These are good companies with great growth opportunities.
In tech, Alphabet (formerly Google) shares have dropped in price because the Department of Justice is looking to force the sale of its Chrome browser. Stock price for Meta (Facebook) and semiconductor equipment maker Lam Research have also come down.
For a long time, Canadian bank stocks were dead money. They paid dividends, but didn’t move higher. That changed in 2024. Royal Bank and CIBC are trading at all-time highs and, right now, they are on the expensive side. For example, Royal Bank is trading around 14.5 times forward earnings, and CIBC is trading around 12.5 times forward earnings. I’d like to see them trading between nine and 11 times forward earnings, if I’m to buy. However, it is still possible to find other Canadian financial companies that are less pricey. Equitable Bank, for example, recently hit a 52-week high but trades under 10 times forward earnings.
Don’t base your investment decisions on the latest news making headlines or drops or surges in the market. Instead, look for good quality investments that are leaders in their field and that trade at a reasonable price. If they pay a dividend, even better. That is a recipe for success in any environment at any time.
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