“‘The objective is very simple,’ said Gagnon. “‘t’s to increase our client base. We know exactly how many clients we need to have to make up the loss in revenues. And we currently estimate that we will achieve this as revenue accretion in fiscal 2022.’”
The question is: How successful will they be in attracting new customers? Many Canadian investors are not all that price-sensitive (or aware) at all. Although low-fee ETFs are available, mutual fund assets continue to march toward the $2-trillion range.
That said, we know that younger investors are embracing Wealthsimple Trade in a big way.
Perhaps it is fair to suggest the old money is staying put at their current brokerage, while younger self-directed investors might be drawn to a discount brokerage with free trades.
Keep in mind that brokerages still make money after they cut commission fees. From Surviscor’s Glenn Lacoste in the MoneySense online brokerage rankings…
“No doubt, $0 commissions are attractive. Who doesn’t want free transactions? But before you rush to move your money to a no-commission firm, ask yourself: “Why is this firm, which is clearly in the marketplace to make money, willing to absorb all of my costs?” After all, even a not-for-profit business still has operating costs to cover, including wages, systems upkeep and general operations.
“Simply put, if there are no commission charges, then the brokerage is earning fees elsewhere. Perhaps it’s through inflated foreign exchange rates, limited or delayed market data, or orderflow partners (where the firm gets paid for each order they send to a partner for processing).”
Do your research and ensure first the service offered matches your needs.
Stock watch: Apple’s 10 years under Tim Cook
From inception and for many decades, it was known as Steve Jobs’ company. Jobs was the co-founder and the driving force behind Apple’s meteoric rise to one of the most valuable and interesting companies on earth.
Jobs was a prolific modern-day inventor who, together with Steve Wozniak, pioneered the personal computer. Jobs and Apple then revolutionized how we listen to and access music. The iPhone changed how we communicate, and share photos and videos. The evolution continues; Jobs charted the course and a technological journey that shapes our lives to this day.
For Jobs, design and functionality became one. How a product looked, how it felt in your hands, and what the product could do, were shaped into one seamless experience.