The four-minute portfolio
Most people find investing intimidating, but one investor is on a mission to show just how easy it can be
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Most people find investing intimidating, but one investor is on a mission to show just how easy it can be
I’ve been thinking a lot recently about what it is that makes investing so intimidating.
It’s a lot like learning a new language. All the terms you have to learn to even get a handle on the basics. (Cue standard rage at not having learned this stuff in school). And then once you learn a few terms that will help you decipher all the advice that’s readily available on the Internet, you have to make all these seemingly complicated decisions about asset allocation, diversification and risk tolerance—and do it using real money.
Even if you become really interested in investing, what if you make a stupid decision and learn the hard way that you really have no idea what you’re doing? Also, what with working and maintaining some semblance of a social life and various other competing priorities, who has the time to really dedicate to all of this?
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That’s what I learned from Robb Engen, one half of personal finance blog Boomer & Echo. At one point he had a portfolio entirely in 20 to 25 Canadian dividend stocks. (For context, that’s quite a bit to manage in your portfolio.) He, like me, started investing when he was around 19 years old (he’s in his late 30s now), stowing away $25 to $50 a month into investments. Then, when he had a more substantial amount of money, around $20,000, he started investing in stocks in a discount brokerage account. It was before ETFs were hot and he had to buy individual stocks that costed $29 a trade. “It was a little bit complicated, but I kinda figured it out and figured out my own investing style,” says Engen. He eventually threw himself fully into the stock market shortly after the financial crisis, buying stocks cheap and watching as they bounced back, making him feel like he was a genius investor. But of course, it ended up being a bumpy ride. “I made a lot of mistakes along the way, but I didn’t know it at the time,” he says. For instance, he fell prey to home country bias. All his stocks were Canadian so he was heavily invested in the regular stuff, like banks, telecom companies and oil stocks. Then, he had an eye-opening moment when the oil and gas sector crashed. He lost a lot of money in stocks like Canadian oil sands and others and that’s when he knew he’d run out of inventive ideas to keep his portfolio going on stocks. He had to make a change. That’s when he sold off all of his 25 Canadian dividend-paying stocks, worth around $100,000, and put all his money in just two ETFs, based on the Canadian Couch Potato model. Talk about a portfolio makeover. “It was the hardest thing I ever did. I had to sell my babies. I’d been growing these for a number of years,” he explains. “I did it in one day.”Share this article Share on Facebook Share on Twitter Share on Linkedin Share on Reddit Share on Email